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Salesforce MKT-101 certification exam is designed for marketing professionals who want to demonstrate their skills in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam validates your knowledge and expertise in creating personalized and engaging customer journeys across multiple channels such as email, mobile, social media, and web. MKT-101 Exam covers various topics related to Marketing Cloud, including journey builder, email studio, mobile studio, social studio, and data management.

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Salesforce MKT-101 exam covers various topics, including Marketing Cloud basics, creating customer journeys, email studio, mobile studio, advertising studio, social studio, and reporting and analytics. MKT-101 exam is intended for Marketing Cloud consultants, administrators, and architects who want to enhance their skills and knowledge in creating and analyzing customer journeys.

Salesforce MKT-101 is a certification exam for professionals who want to build and analyze customer journeys using the Marketing Cloud platform. It is a comprehensive exam that covers various aspects of marketing automation, including email marketing, social media marketing, and mobile marketing. MKT-101 Exam is designed to validate your knowledge and expertise in using Marketing Cloud to create personalized and effective customer journeys.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q150-Q155):

NEW QUESTION # 150
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four
elements that are required for the creation of a dynamic content rule?

A. Customers, Value, Operator, Content
B. Preferences, Value, Operator, Lists
C. Lists, Value, Operator, Images
D. Attribute, Value, Operator, Content

Answer: D

NEW QUESTION # 151
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers

A. What publication lists will be used?
B. Will the company need a custom preference center?
C. What will be used as Subscriber Key?
D. Will new users have a "Customer ID"?
E. How will Marketing Cloud and the database synchronize?

Answer: C,D,E

NEW QUESTION # 152
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers

A. Will the data file be placed on the SFTP at the same time daily?
B. Will the file have more than 5,000 rows?
C. Does someone need to be notified if an error happens on import?
D. Does the data extension have a data relationship?
E. Is the data file a delta or a historical file?

Answer: A,C,E

NEW QUESTION # 153
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
B. Upload data files to Marketing Cloud using SFTP instead of FTP
C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings

Answer: A

NEW QUESTION # 154
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
B. IP ramp-up is important to establish a positive sender reputation.
C. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

Answer: B,C

NEW QUESTION # 155
......

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Salesforce MKT-101 Instant Discount & Latest MKT-101 Learning Material

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q150-Q155):

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